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This Travelers Insurance ad (one of the most popular on the air right now) is all about personality and as far away from institutional as you can get!  There is no product or service!  It shows real life stuff that has nothing to do with institutions.  You are brought into a home, a neighborhood and a pet’s life.  NOT a product or a service ~ that’s powerful stuff in this new era of genuine, transparent and real life!

*By the way, the dog that was used in this commercial is a rescued dog.  Now how cool is that.

This Intel ad has “nothing” to do with a product.  It has everything to do with its personality.  It shows its personality in a BIG way in this commercial.Totally hilarious and champions the personality of the firm AND its people.  This is the Co-Inventor of the USB being treated like a rock star. There is a BIG lesson in branding in this example.  Being unique and letting your personality through is a big asset.  YOU are the branding and YOU are your biggest asset.

Communicate with courage!

Warning what I am about to tell you will take a little bit of courage and for some advisors a bit more than a little bit of courage.  

I am going to share with you one of the most common things that advisors leave out in their client attraction. Even at the beginning of my own client attraction as an advisor I had to find the courage to do this.  When YOU do it, it’s like switching on the light bulb of your client attraction. (more…)

This movie is part of the Client Attraction Masters Circle assignment following the special call on How To Create the Mindset That is Necessary for Really HUGE Client Attraction.

Your prosperity and success have everything to do with your belief in yourself no matter what YOUR past experience has been. It’s YOUR choice if you let your past dictate YOUR future in success in prosperity and ALL the ideal clients you want!

Today I had an amazing Masters Circle call on the Incredible Power of YOUR Mindset in Client Attraction and HOW to gain that Mindset.  Powerful stuff!

Yesterday I recorded a short video for you discussing the basics of the huge importance of YOUR mindset for client attraction.  Your mindset has a tremendous amount to do with YOUR success in client attraction and your success in prosperity.  Many people become stuck in old habits of feeling and thinking a certain way about their business and this can significantly influence their prosperity and client attraction success.

For more information on the upcoming client attraction call on “Creating A Powerful Mindset For Client Attraction” check this out!

*Part 1 of 2

I am going to be doing some HUGELY powerful work with you in the next few months inside of the Masters Circle specifically to help you use goals as an incredible draw for client attraction.  Here is a pre-curser to get your started.

A number of years ago, I was asked to speak to a large group of advisors in their first year of production.  This was back at Merrill Lynch and the group I was speaking to was a combination of all the rookie classes for the Nation in the last year which came to hundreds of advisors.   To this day, I am still hearing from advisors that were sitting in that room about the impact of something that I taught them that day.  Right now I want to share that with you. (more…)

For real success you must keep your pipeline filled to the brim so that every month you have more clients coming in! So many advisors work their client attraction with either drought or flood.  Don’t do that! This does not allow for a steady flow of good inspiring client attraction and it breaks up your inspiration mojo to attract clients.

Think about it, if you have to keep starting over in your pipeline, it basically feels as if  you have to keep starting from scratch AND that is not a great feeling so chances are you will give up at some point.

The goal is to stay inspired and to always feel as if another client is right around the corner.  The BEST way to do that is to have a totally overflowing pipeline of fantastic qualified prospective clients.

Why is it that just about everyone knows that you “should” have a great pipeline but not many people really do it?  Hummm?  Good question you may say.  Here are Three big answers why: (more…)

Let’s talk some more about how much your mindset has to do with your success in client attraction AND actually how much it has to do with your prosperity!

Are you “ready” to receive tons of new ideal clients?

Are you “ready” for the huge success that is coming your way?

You have to be ready to receive it all or I should say ~ your mindset HAS to be ready to receive it all.  Otherwise, you could end up stopping yourself from attracting it!

A huge secret for you to know! Many people stop great success from happening to them and coming towards them….because it is more comfortable to be in a situation that you know and are familiar with vs.  a situation that feels new and uncomfortable.  Even if that new situation is much more success and tons of new clients.  I am not kidding.

Let me put it another way. Human beings mostly do not like change.  We like feelings that are already familiar.  We gravitate to the most comfortable situation possible. Therefore, when we begin feeling something completely different which could come in the form of prosperity or tons and tons of new clients we become uncomfortable and crave the familiar. Most of the time without even consciously knowing it.   It’s like sabotaging yourself without even knowing it. (more…)

In order to fully gain ultimate client attraction you must enjoy the process of attracting clients! When you enjoy client attraction you attract a lot more! But I am sure you already knew that!

We enjoy the process far more than the proceeds.
_Warren Buffett

There are some fantastic ways to enjoy client attraction and truly make it a fun and positive part of your business and your life.  Attracting lots of great clients is tons of fun.  However, many advisors get stuck in the methods and systems they are using.

Here’s a really big secret why…. (more…)