This Travelers Insurance ad (one of the most popular on the air right now) is all about personality and as far away from institutional as you can get! There is no product or service! It shows real life stuff that has nothing to do with institutions. You are brought into a home, a neighborhood and a pet’s life. NOT a product or a service ~ that’s powerful stuff in this new era of genuine, transparent and real life!
*By the way, the dog that was used in this commercial is a rescued dog. Now how cool is that.
