This Intel ad has “nothing” to do with a product. It has everything to do with its personality. It shows its personality in a BIG way in this commercial.Totally hilarious and champions the personality of the firm AND its people. This is the Co-Inventor of the USB being treated like a rock star. There is a BIG lesson in branding in this example. Being unique and letting your personality through is a big asset. YOU are the branding and YOU are your biggest asset.







