For real success you must keep your pipeline filled to the brim so that every month you have more clients coming in! So many advisors work their client attraction with either drought or flood. Don’t do that! This does not allow for a steady flow of good inspiring client attraction and it breaks up your inspiration mojo to attract clients.
Think about it, if you have to keep starting over in your pipeline, it basically feels as if you have to keep starting from scratch AND that is not a great feeling so chances are you will give up at some point.
The goal is to stay inspired and to always feel as if another client is right around the corner. The BEST way to do that is to have a totally overflowing pipeline of fantastic qualified prospective clients.
Why is it that just about everyone knows that you “should” have a great pipeline but not many people really do it? Hummm? Good question you may say. Here are Three big answers why:
- Because “most” advisors don’t truly understand how much it “really” relates to client attraction success. How important it “really” is to attracting tons of clients.
- Because we live in an instant gratification society where people like to work mostly on things that bring them instant success.
- Because most advisors don’t know exactly what to do with their pipeline to transition them to clients. This is so big I can’t even tell you. Many advisors don’t want to work on building up their pipeline because they don’t know what do with them once they are on there. No…you don’t call them with a bond idea
that’s not the answer.
If you truly knew how important it was you would be totally plugged in to always keeping a full pipeline. What I am telling you today is, watch out because it IS incredibly important. It is a necessarily step in client attraction. Most advisors bypass this step but YOU won’t because you are a client attraction champion AND you are serious about bringing in tons of clients and gaining real prosperity!
So many advisors expect to attract clients in when their pipeline is super slim. In order to attract clients you MUST have a pipeline to attract FROM. Our world is made up of instant gratifications and it passes through us in a great many ways. This is one of those ways. We tend to want to work on things we feel will bring us instant success right now without any regard for the order. Many Advisors try to cut corners and think they can attract new clients in from no pipeline. Yikes, all that brings I disappointment and frustration.
What is your pipeline? Ah yes, here is another great question! The most effective pipeline for real client attraction is your Know Me Better System. This is the way you will attract clients directly into your advisory practice. If you don’t know what a Know Me Better System is then read this lesson linked to here AND listen to the Client Attraction calls to learn how to do it for Ultimate Client Attraction!
What to do with your pipeline? This is where you plug in your Know Me Better System that matches your target market AND your business model to convert your prospects into clients! Plug it in and put it on autopilot. In real client attraction you want it to be super easy for prospects to turn into clients. Full on client attraction!
Answer these questions:
- Do you have a pipeline? If so how many people are on it?
- Hint it should be way into the hundreds….;)
- If you don’t have that many ~ what are you going to do about it?
- Do you have a Know Me Better System? If so, how many people are you adding to it “every” week?
- What “was” stopping you from building an overflowing pipeline?
